Organising marketing support of distributors

The Club Mate company has the similiar ways of expanding to new countries. It does it through export activities without high level of control, but provides guidelines for advertising and assistance with developing the marketing strategy.
We suppose this should be also the way to work in Russia. What Club Mate will do is provide materials for benchmarking of promotion activities, that were held in other countries and were successfull and also of persons responsible for them, so that they could share the expertise. However, due to the market entry model, the expences are on the distributor himself, so the exact planning, rising investments and developing contact with customers will be the responsibility of the distributor and will not be controlled by our company.