Promotion tactics: detailed view

Earlier we've discussed the ways of promotion of the Club Mate drink. Now we would like to point out some details, crucial for promotion activities.

Achieving focus on the target audience.

The main idea, that will be delivered from promotion activities would be " Fun healthy drink". It completely corresponds with our target audience, described below.

• 20-35
• Trendy, outgoing, cares about health
• Busy lifestyle
• Eager to try new products

The focus will be achieved through indoor and outdoor promotion in the places where our target audience spends its free time. The campaign will be very focused, since the suggested festivals and bars are mostly attended by members of our TA. Below you can find the detailed plan.

We have also recieved a question regarding the website of the company. The web site will be a part of promotion through SMM channel. It will be done in a similiar fashion as websites in other countries and will include basic information on ingredients, on coctails possible using Club Mate and on planned activities.