Proposed marketing budget

The following is the marketing budget, totaling 1,140,000 rubles.

Category	Budgeted amount, RUR
Radio advertising	290,000
- Producing	20,000
- Airing	270,000
Internet advertising	280,000
- Producing video	200,000
- Producing app	80,000
- Airing video	0
Outdoors advertising:	180,000
- Creating ads	40,000
- Printing ads	20,000
- Hiring billboards	120,000
Indoors advertising:	290,000
- Creating branded layout	15,000

- Cooler cost	250,000
- Cost of vinyl, cut, application, etc.	25,000
Stimulation	120,000
- Free drinks costs	80,000
- Labor cost	40,000
Overall Total	1,140,000

* Airing:  http://ministar.ru/nrj -- e.g., NRJ radio-station Moscow; 10 sec, 3 times a day, after 10pm, 14 days.    

**Airing video:  YouTube, Vimeo and other major video-sharing Internet-services are free.

***Outdoor advertising: Here and after we assume ads to be pretty simple and based on existing marketing materials from

the home country experience, to keep the budget short.

****Hiring billboards: http://allaboutadvertising.ru/ceny-na-reklamnye-shhity-3x6/ -- 5 boards, 1 month.
*****Cooler cost: http://www.foodservicewarehouse.com/glastender/bb24-n1-gsnl/p525203.aspx -- 50 pieces at RUR50,000 DDP (St. Petersburg); we took 10% of the sum as our own cost, since this type of equipment is normally sold or leased at a discounted price.